You were an owner of a business and the foremost customers are malayalee’s, like XYZmalyalaleetravels, Nonallied financial institutions, adukkala solicitors etc to name a few . The foremost thing you could do is start a news paper with the names like XYZmalayali.co.uk, ukkolayali.co.uk, Mrimalayalee.co.uk,prayasammalayali etc. In india we call it ‘Manja patram’.
The desired qualifications of editors is that they should write malayalam, rest is history. You could easily create history by writing a title of post for which everyone would click out of curiosity. The story will be the same which you have read this morning in METRO difference being written in malyalam with a bit of spice added from the editors point of view, keeping kolayali’s in mind. The not so bright people whose english is not up to scratch, it’s better if they read a english paper to improve a bit of language. Please do keep your root and read some Indian malayalam news papers and keep in touch with the malayalam language. There’s better way by which the malayali kids growing up in U.K would be benefited by introducing Malayalam written in English.
I know it sounds a daunting prospect. A newspaper needs a name, offices, equipment, an editor, divers, desktop Graphics, photoresearchers, journalists, advertising, circulation managers, printers and someone to coffee.
Not so today.
Each editor every publication in every corner of the planet is under time pressure, low cost, almost no time working at all and many press releases and product placement, the fun that can easily fill the most hitsLandfills in the country.
Why?
Now, shrinking of newspapers and magazines personnel have seen anywhere in a surplus of PR agencies sprout. One would expect, dass
Journalists have a living through writing and their contacts and make public relations is a relatively easy way to a refrigerator full at the end of the month. For professionals who struggle with deadlines and challenging issues on a daily basis, knocking copy of which is a kind of new “greenwallpaper “sound was invented saying something since sliced bread task is relatively easy. Selling it happened, these days, relatively heavy, and why journalists (and PR agencies) are under huge time stenosis for the ubiquitous, easy hi-tech solution that the market has ruined to achieve for all “. Explosion of a press release on the desk of every editor of the magazines and newspapers of the country “Some programs that automatically Mailer
And they’ve to be paid by their customers, click, send and pray that the proportion of pure numbers go.
Registered in their prayers by almost all others in the industry is a press release, these days will see the light if only one of two things happen: A. The PR-journalist has a personal relationship with the editor in question (it happens , though not often make), or B. The publisher in question together a survey pebbles from the mountain print exhibition of overflowing fun and have a product next to its competitors.
What does all this do with starting their own newspaper?
Well, a lot actually. If you really want to check your PR, you impress your customers, companies add gravitas and the doors open everywhere you go, start your newspaper is the way to do it.
Even easier when you go to someone who may already have a network of such people in the house, used sound experience to make the project, you can advise whether it works or not in a position to assess their potential, without first to the bottom line to your account.
This is called a transaction value. They have value as an observationbut recognize that things work only if they have stayed up front say that the tone of the cement mutually beneficial cooperation.
If you find the right company (and hopefully you have talked with us about this Amerland companies) that gives you a free report on the benefits and pitfalls of launching a newspaper, a legitimate right of the costs (because they are largely predictable) and a reasonable assessment based on their research andPerformance experience should be expected.
It is rare that someone starts a newspaper does not expect to make money.
There are a number of ways your newspaper will help you:
or sell your products and services
or opens the doors for you in government organizations and professional
o It will lead to new creative partnerships (more on that later)
Or enter a vehicle for your thoughts and ideas
O, it offers the possibilityto sell advertising
Or a catapult into the ranks of the media mogul
Sell your products and services, the easiest thing is to talk. You could, for example, remove double-page ad in the newspaper or better yet, do a double page editorial advertising. Assuming that they were provided free copies of all your customers, not only for them but also provide their customers as a value added service, you just have a massive sales-to-business and for yourfree.
Possession of a newspaper will automatically opens the doors. As the owner of the means to disseminate news to the public reading you find that professional organizations and authorities in order to grow your friendship. It will be placed on lists of customers, mailing lists and even whole lists of interviews by other journalists.
A newspaper is the perfect vehicle for creative partnership in the making. Give it away for free, for instance, all tourist hotels in your areaand reduced them even free advertising or publicity and see if you connect to services to promote your business and then. offer reduced advertising to all your customers. Use it as a vehicle with complementary products or services from companies outside their own to sell. The list of possibilities is limited only by your financial ability to deal creatively.
Use the newspaper as a platform (not the pulpit) for your thoughts and ideas.As a professional is again in line with your market. You know the challenges, developments, what makes them tick. You probably untested theories and suggestions. Used correctly, a newspaper platform, a media star turn in your county.
Earn money with advertising. This is a snap. Depending on how your paper, you can circulate it to you directly generate revenue through advertising. This may be displayed on a small scale to the filling’Messaging’ for full-page ads, since practically no one care approach.
Last but not least you will be classified by the “magic” a newspaper as a media mogul. Someone who has influence the world of media, able, relevant developments in specific, type the profile of the specific business and in the events of luxury.
All this is of course only a subset of the benefits and opportunities of owning your own dueNewspaper. The reality is treated properly, can catapult your company into the stratosphere to the possible use of the opportunities of your past that have slipped toes and help you would have a much greater effect on the job, the thought of you.
Why your newspaper is to start a feasible idea, does not mean you should go on and (although we would have done all our customers!). Talk to us first.Tell us what you hope to achieve, because it work for you and we will give you an obligation-free assessment that not only the possibility but also the pitfalls of thinking illustrated.
This will give you a good overall picture of how journalism works.
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